99 hours to create a 99-second film on a given topic - that was the challenge.
There is something. That was the motto under which this film should be. Ratiopharm financed the 2017 99 FireFilms Award and was looking for the best spec spot in which an everyday problem (without Ratiopharm product reference) should be solved in a smart way.
Johnny Depp once said: 'Awards are not as important to me as when I meet a 10-year-old kid who says, that it loves Captain Jack Sparrow.'
We feel the same. If the customer is satisfied, then we have achieved our goals. ...we are of course still happy about an award :)
Ok, for this project we only received one lousy award. But hey, it's more than most projects out there receive.